A little more than two months ago I was invited to a screening of Packaged Goods, a selection of international short films, music videos and TV spots produced by commercial directors. The whole thing was programmed by Rae Ann Fera, former editor of Boards Magazine, and it included content I’ve remembered ever since. For her second installment, press-screened yesterday, Fera gave herself a more serious challenge. She explains:
3-D is in the midst of a renaissance, with Hollywood banking on the trend and consumer electronics bringing the format into the home. The second installment of Packaged Goods looks at works that have experimented with the 3-D format in creative ways.
Ah, 3-D: The technology that turns critics into shortsighted snobs and defenders into dreck-merchants. Don’t look for me to attack the process here; regarding the destiny of 3-D I have no insight and frankly, nothing invested. However the movies evolve, I’ll still go to them. I love them too much to give up. As a fan of silent films, I could hardly draw the line at something as pointless as depth.
